Marketing Management

Streamline processes, increase collaboration, and improve governance of your digital entities.

Digital Marketing Ecosystem

If your company has a large number of digital properties for marketing and promotion, then you understand the inherent challenges that come with that. Brand-driven businesses may manage hundreds, if not thousands, of digital entities, and the team involved in supporting the brand portfolio likely includes internal resources as well as external parties such as agencies.

PMG’s Digital Marketing Management solution delivers a centralized destination for managing the infrastructure and resources that support your digital marketing efforts, connecting these different teams through a single, consistent portal experience. This ensures consistency, increases productivity, and provides greater visibility across your entire digital marketing program. Now a process like registering a new domain for a digital marketing campaign can be completed in a matter of minutes, instead of days.

And it’s easy for you to make changes or enhancements to your solution as business requirements evolve over time. All the pieces of PMG’s Digital Marketing Management solution are assembled through the PMG platform’s low-code configuration tools, without requiring custom development.

Consolidated Information in an Intuitive User Experience

Through PMG’s portal interface, your marketing team gets a console-based view to a comprehensive library of all the digital properties and data behind your digital marketing campaigns. You can even connect to multiple data sources for an aggregated view of all the relevant information about your digital marketing entities from a single location, including things such as:

  • Web site URL’s
  • Domains
  • Hosting applications
  • Security and analytics
  • Mobile apps

PMG’s portal delivers all of this in an intuitive, branded user experience. Role-based dashboards report on all relevant data and historical work activity associated with managing these properties. And, built with responsive design, portal pages dynamically size to display on your desktop, laptop, tablet or smart phone, giving team members the flexibility to work from nearly any device.

Collaboration & Workflow Orchestration

PMG takes the management of your marketing assets beyond simply searching and reviewing current digital entities. Your marketing team now has a destination where all associated work activities are handled and where they can collaborate in real-time with IT teams and external agency partners on various tasks required to launch and maintain these properties. For example, with PMG, authorized users kick off processes to:

  • Create a new web site
  • Renew an existing domain
  • Configure DNS
  • Run analytics on a web site
  • Launch a new mobile app

PMG’s solution includes robust workflow capabilities to automate and orchestrate all the steps these processes require, including any applicable approvals, escalations, or notifications. Plus, using PMG’s pre-built connectors in your workflow designs, you can directly integrate with external systems to automate provisioning or other transactions as needed, simply through low-code configuration.